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Mixed Methods Study on Production Tooling: Survey & Contextual IDIs
Project type
Mixed Methods (survey and contextual IDIs)
Role
Principal UX Researcher
Project Type
Mixed Methods research: quantitative survey + contextual IDIs in-store
Link
This study combined quantitative survey data (n=312) with rich contextual insights that were uncovered during in-store contextual interviews.
Result: The survey allowed the team to size areas of opportunity and determine what to prioritize based on their frequency. The qualitative insights allowed the team to fully understand why these issues were occurring, and the workarounds that are used.
Impact: These research findings were presented to product leadership in a quarterly business review (QBR). The team aligned on a roadmap for addressing these issues and building out feature requests, and tech headcount was secured. Subsequent in-store research and analytics showed a decrease in time spent on previously manual tasks.